Event Management Software Market Overview:
The event management software market is growing rapidly, driven by the increasing adoption of virtual and hybrid events, the need to automate event management tasks, and the rising demand for data-driven insights to improve event outcomes.
The global event management software market size was valued at USD 7.5 billion in 2023 and is expected to reach USD 18.9 billion by 2030, growing at a CAGR of 14.12% from 2023 to 2030.
The key players in the event management software market include:
· XING Events
· ACTIVE Network
· EMS Software
· Ungerboeck Software International
· Social Tables
· Babylon Software Solution (Macedonia)
· Webconnex LLC.
· XING Events
· Hubilo soft tech privet limited.
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The key factors driving the growth of the event management software market include:
- The increasing adoption of virtual and hybrid events: The COVID-19 pandemic accelerated the adoption of virtual and hybrid events, as organizations sought to continue engaging with their audiences despite the travel restrictions and social distancing measures. Event management software is essential for planning, executing, and managing virtual and hybrid events.
- The need to automate event management tasks: Event management can be a complex and time-consuming process, involving a wide range of tasks, such as budgeting, venue booking, speaker coordination, attendee registration, and event marketing. Event management software can help to automate many of these tasks, freeing up event planners to focus on more strategic initiatives.
- The rising demand for data-driven insights to improve event outcomes: Event managers are increasingly looking to data to improve their event planning and execution. Event management software can provide valuable insights into attendee behavior, engagement levels, and ROI. This information can be used to make informed decisions about future events.
The event management software market is segmented by component, deployment type, enterprise size, application, and region.
Component: The software segment is expected to dominate the market throughout the forecast period, owing to the increasing adoption of cloud-based event management software.
Deployment type: The cloud-based segment is expected to hold the largest share of the market throughout the forecast period, owing to its affordability, scalability, and ease of use.
Enterprise size: The large enterprise segment is expected to account for the largest share of the market throughout the forecast period, owing to the increasing investment in event management software by large enterprises.
Application: The corporate events segment is expected to account for the largest share of the market throughout the forecast period, owing to the increasing number of corporate events being organized around the world.
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Region: North America is expected to account for the largest share of the market throughout the forecast period, owing to the early adoption of event management software in the region.
Event management software is a valuable tool for event planners of all sizes. It can help to streamline the event planning process, automate tasks, and provide insights to improve event outcomes. As the event management industry continues to evolve, event management software is expected to play an increasingly important role in helping event planners to achieve their goals.
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