Immersive Technology in Healthcare Market Size, Latest Trends, Research Insights, Key Profile and Applications by 2032

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Immersive Technology in Healthcare

The Immersive Technology in Healthcare market industry is projected to grow from USD 1.19 Billion in 2023 to USD 5.47 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 18.5% during the forecast period (2023 – 2032).

Market Overview

Immersive technologies such as augmented reality (AR), virtual reality (VR), and mixed reality (MR) are transforming healthcare services through 3D visualization, digital twinning, telepresence, and simulation-based training.

Based on technology, the immersive healthcare market is segmented into AR, VR, and MR. The AR segment accounted for the largest share in 2021 owing to high adoption in medical training and education.

Based on solution, the market is bifurcated into VR surgical simulation, VR robotic surgery, AR surgical navigation, holographic imaging, and others. VR surgical simulation accounted for the dominant share in 2021.

Key Market Segments

By Technology:

  • Augmented Reality
  • Virtual Reality
  • Mixed Reality

By Solution:

  • VR Surgical Simulation
  • VR Robotic Surgery
  • AR Surgical Navigation
  • Holographic Imaging
  • Other Solutions

By Application:

  • Surgery Simulation
  • Telemedicine
  • Medical Training
  • Rehabilitation
  • Pain Management
  • Other Applications

Key Companies

Some of the major companies operating in the immersive technology in healthcare market are:

  • Microsoft
  • Google
  • Mindmaze
  • Eon Reality
  • Orca Health
  • Brain Power
  • Koninklijke Philips
  • Siemens Healthineers
  • GE Healthcare
  • Thermo Fisher Scientific

These players are adopting organic and inorganic strategies such as collaborations, partnerships, mergers & acquisitions to expand their offerings and strengthen market foothold.

Market Drivers

The key factors driving the growth of the immersive technology in healthcare market are:

  • Enhanced Visualization: Immersive solutions provide 3D visualization for better surgical planning, medical training, rehabilitation monitoring etc.
  • Patient Care & Safety: AR/VR reduces human errors, provides accurate guidance for complex surgeries and improves patient outcomes.
  • Medical Education & Training: AR/VR enables interactive learning through reconstruction of anatomy and simulated environments.
  • Telehealth & Telemedicine: Immersive technologies facilitates remote doctor-patient consultation, telemonitoring of patients, and expert collaboration.
  • Technological Advancements: Rapid advancements in spatial computing, haptics, AI, 5G connectivity, wearables and other technologies is supporting immersive solution adoption.

Browse In-depth Market Research Report (128 Pages, Charts, Tables, Figures) on Immersive Technology in Healthcare Market –

Regional Insights

North America accounted for the largest revenue share in 2021. Asia Pacific market will expand at a high CAGR over 2022-2027 due to increasing adoption of immersive technologies in China, Japan and India.

Industry Latest News

In June 2022, Koninklijke Philips launched its mixed reality image-guided therapy platform Azurion for minimally-invasive procedures. In May 2022, Orca Health raised $80 million to expand its VR platforms for patient education and engagement. In March 2022, Sterilis Medical partnered with VirtaMed to implement VR-based surgical training programs for hospitals.

The application of immersive technologies in the healthcare sector is expected to increase substantially over the coming years, driven by advancements in VR/AR and their ability to enhance clinical workflows, improve patient outcomes and increase access to quality care.

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