Identity Analytics Market Rising Demand and Future Scope till by 2030

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Identity Analytics Market: Overview, Key Segments, Companies, Drivers and News

The identity analytics market helps organizations monitor user access and activities to detect risks, threats and fraudulent activities in real-time. The market is driven by the need to optimize identity governance and administration. Identity Analytics Market Size is Expected to Reach USD 4.4 Billion with 29.20% CAGR during forecast period 2022-2030.

Key Segments of the Identity Analytics Market

The identity analytics market is segmented by components, deployment mode, organization size, analytics type, application, industry vertical and region.

By component, the market is segmented into software and services. Services include consulting, integration, maintenance and managed services.

Based on deployment mode, the market is divided into on-premise and cloud-based deployment of identity analytics solutions.

On the basis of organization size, the market is bifurcated into SMEs and large enterprises.

By analytics type, it is segmented into descriptive, diagnostic, predictive and prescriptive analytics.

Key application areas of identity analytics are account management, customer management, fraud detection, GRC management and others.

Major industry verticals driving adoption include BFSI, government & defense, IT & telecom, manufacturing, healthcare and energy & utilities.

Geographically, North America accounts for the largest market share. However, Asia Pacific is expected to grow at the highest CAGR over the forecast period.

Leading Companies Offering Identity Analytics Solutions

Some of the key players in the identity analytics market include:

  • Oracle: Provides identity analytics and user behavior analytics solutions.
  • Sailpoint: Delivers AI-driven identity analytics for access insights.
  • LogRhythm: Offers AI-enabled behavioral analytics for user activity monitoring.
  • Verint: Provides layered identity analytics across unstructured data sources.
  • Brainwave: GRC platform provides analytics for identity and access management.
  • Gurucul: Uses real-time anomaly detection and risk-based identity analytics.
  • Hitachi ID: Identity management suite provides user access visualization.
  • NetIQ: Micro-segmentation and context-aware identity analytics.
  • Saviynt: Cloud-based identity governance solutions with risk analytics.

Major Drivers for the Identity Analytics Market:

  • Rising data breaches, cybercrimes and insider threats.
  • Stringent regulations and compliance requirements.
  • Increased IT complexity due to cloud, IoT and BYOD adoption.
  • Lack of visibility into user access, auditing and monitoring.
  • Investments in real-time analytics, AI/ML for identity management.
  • Demand for privileged access management and fraud detection.
  • Convergence of GRC, access management and security.

Browse In-depth Market Research Report (100 Pages, Charts, Tables, Figures) on Identity Analytics Market –

Recent News in the Identity Analytics Market:

  • SailPoint acquired OverWatchID to enhance AI capabilities.
  • Oracle launched cloud-based identity security assessment and analytics.
  • LogRhythm expanded capabilities of its AI-driven identity analytics.
  • Gurucul raised $30M in funding to meet demand for identity analytics.
  • Saviynt introduced new AppAI for identity governance based on ML.
  • Microsoft added automated investigation and remediation in Azure AD.

With rising data breaches and a dispersed workforce, identity analytics is becoming crucial for securing customer identities, managing insider risks and meeting compliance requirements. Going forward, the market is expected to benefit from integration of advanced analytics, automation and AI across IAM landscapes.

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