Black Friday 2023 Date: Prepare for Savings!

Black Friday 2023 Date: Prepare for Savings!

Black Friday 2023 will take place on November 24th and promises, once again, to be an excellent opportunity for retailers to increase their sales and for consumers to find good offers.

Especially in e-commerce, Black Friday has proven, year after year, to be one of the most relevant dates for all retail segments. The event is no longer limited to Friday, with promotions running throughout November.

Check out, in this context, the date of Black Friday, the origin of this event so important for Brazilian commerce, and how to prepare for this year’s edition!

When is Black Friday?

Black Friday will fall on November 24th, 2023. The date is always celebrated on the last Friday of November.

The event takes place the day after Thanksgiving, a holiday traditionally celebrated in the United States on the fourth Thursday of the month.

However, a trend that has been observed in recent years is early Black Friday, or Esquenta Black Friday, which consists of offering discounts and promotions in the days and weeks before the official date of the event.

In this context, Black Week and Black November also emerged, extending promotions throughout the week and month of Black Friday, respectively.

It is also worth highlighting Cyber ​​Monday, which originated as an extension of the event exclusively in online retail. Aimed mainly at the sale of electronics, it is held on the first Monday after Black Friday.

What is the history of Black Friday?

Black Friday was created in the United States, between the 1980s and 1990s, as a way to take advantage of the Thanksgiving holiday to boost commerce and boost end-of-year sales.

The popularity of the date caught the attention of other countries, which began to hold their edition of the event. In Brazil, the first Black Friday was held in 2010, focusing on online retail, but had little support from retailers.

Over the years, however, Black Friday has won over Brazilian customers and retailers, with even physical stores starting to join the movement.

The growth of e-commerce and the consolidation of consumers’ habits of purchasing online also played an important role in the success of the date.

As a result, many stores also joined the movement to anticipate and expand Black Friday, with the emergence of Black Week and Black November, as we already mentioned.

This is mainly due to the behavior of consumers, who are increasingly adept at shopping online and closely monitor offers throughout the month to find the best prices and benefits.

And Brazil Week?

Taking the success of Black Friday in the country as inspiration, the Federal Government, in partnership with the private sector, created Brazil Week. In 2022, the event took place between the 4th and 10th of September.

Brazil Week aims to warm up retail, offering discounts and promotions during the week of the September 7th holiday. Small, medium, and large enterprises, physical and digital, from all states can register to participate.

The first edition was held in 2019 and, in 2020, the event had revenue of R$2.3 billion in e-commerce, which represents an increase of 25% compared to the previous year, according to Ebit | Nielsen.

It is worth noting that Brazil Week is held right before Customer Day, another traditional date for offers in the country, which takes place on September 15th.

This way, the entire period can be used by retailers to boost their sales, in addition to testing promotions and getting ready for Black Friday.

What are the expectations for Black Friday 2023?

An essential point to prepare for Black Friday is to understand what the last edition of the event was like. In 2022, e-commerce had revenues of R$6.15 billion, according to a report by Confi.Neotrust.

The value represents a drop of 23% compared to 2021, largely due to the impact of the World Cup in the same period and the dilution of promotions throughout the month.

The same study points out other important insights for Black Friday 2023:

  • the segments with the highest number of orders in 2022 were Fashion and Accessories, Beauty and Perfumery, Food and Beverages, Air and Ventilation, and Household Utilities;

  • the average ticket was R$733.07, around 6% lower than in the last edition;

  • the most used online payment methods were credit cards, Pix, and bank slips;

  • orders with free shipping represented 64% of purchases made at the event;

  • Women were the majority in Black Friday purchases, with a 60.4% share of orders.

How to prepare for Black Friday 2023?

For retailers, preparation for Black Friday should begin months before the event. After all, it is necessary to plan sales strategies and ensure the smooth operation of the operation for the date.

Check out the basic steps to prepare for Black Friday 2023!

Plan promotional actions

Offers are the essence of Black Friday! Therefore, the first step is to plan the promotional actions you will carry out at the event.

Select the products that will be promoted — goods with a better profit margin or items out of stock, for example — and calculate how much discount you can offer without generating losses for the business.

It is also worth analyzing the e-commerce sales history in past editions to identify the offers that tend to perform best. There are countless promotion ideas :

Build product inventory

With your sales strategies defined, start preparing your product inventory for Black Friday. This way, you avoid running out of merchandise due to high sales during the event.

One tip is to anticipate and negotiate with suppliers months before Black Friday. This way, you avoid delays in receiving products and can even obtain more advantageous prices, since you will probably purchase a larger number of items.

Create an advertising campaign

To ensure the visibility of your offers compared to the competition, it is essential to create a Black Friday campaign to publicize your promotions.

During the event period, paid Google Ads and Facebook Ads tend to become more expensive due to the high competition.

However, even if you don’t have a good budget available, you can still invest in other marketing strategies, such as email marketing, social networks, partnerships with digital influencers, live commerce, and SEO.

Check the e-commerce infrastructure

You don’t want to have stability and security issues during Black Friday, right? To provide a positive experience for consumers and not lose sales, it is necessary to check the availability and scalability of the online store.

To do this, it is worth contacting your partners, such as an e-commerce platform, online payment method, and anti-fraud system, to understand how they are preparing for a greater volume of accesses and transactions during the period.

It is also worth checking the responsiveness and usability of the website, to ensure the best browsing experience for the public.

Organize the operation of the virtual store

The e-commerce operation also needs to be running at maximum efficiency during Black Friday. After all, customers must receive their orders within the promised delivery time, in addition to receiving quality service throughout the purchasing process.

Therefore, organize work schedules well and align your team on the importance of Black Friday, to ensure the effectiveness of the shipping, separation, and packaging processes, as well as providing personalized service at the event.

Now that you know when Black Friday is and how to prepare for success in this year’s edition, it’s time to get your hands dirty!


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