The art and science of book marketing evolve each year, and keeping up with trends can make your campaign more effective. Multiple factors are causing the changes, including the continuing evolution of the media landscape, the ascent of new media like podcasts, and trends like writing bylined articles. Traditional media continue to offer opportunities for […]
Writing and self-publishing a book that takes you into today’s competitive marketplace requires planning. Having a well-planned book publicity campaign is integral to your success. When you have a plan, there’s a much better chance that target readers will hear about your book and become interested. Undoubtedly, other authors and their books will be going […]
