Email marketing has proven to be one of the most effective ways to reach your audience. However, it’s no secret that the industry is constantly evolving.
In 2016, we’ll see more automation and personalization in the world of email. But what will the future of email look like? Experts predict.
The Future of Email Marketing
Gmail is one of the most popular email services that allows its users to send and receive emails over the internet. The service is web-based, and its users can access their email accounts on a desktop computer, smartphone, or any other device that has an internet connection.
Gmail also features a number of other useful tools, such as Smart Reply, which uses artificial intelligence to suggest potential replies to an email. This feature makes composing new emails faster and easier. It also helps to prevent e-mail overload by predicting what type of reply is most appropriate for the situation.
The ability to segment an audience using Gmail is another valuable feature for email marketers. This will allow you to deliver more relevant content to your subscribers and increase the chances that they will take action after receiving your email. Additionally, Gmail’s advanced spam detection capabilities help to ensure that your emails will reach their intended recipients.
A downside of using Gmail for email marketing is that it has a limit of five hundred emails per day, which may not be an issue when you are just starting out but could become problematic as your list grows. However, if you are unable to use Gmail for your marketing needs, there are several other email marketing solutions available.
Gmail’s New Inbox
Gmail’s new inbox has been described as a way to put the user back in control of their email. With this new version, messages are automatically sorted into tabs such as Primary, Social, Promotions and two other user-labeled tabs (Updates and Forums). It’s also equipped with snooze functions to give users the option to temporarily stop receiving emails from specific senders; instant access to Google’s other tools like Keep and Calendar; smart reply integrations and much more.
While many marketers were initially concerned that their promotional emails would be relegated to the Promotions tab, it has been reported that this may actually benefit email marketing campaigns. The reason is that your emails won’t have to compete with the many other emails received from family, friends and co-workers. Now, only other marketing emails will have to compete with each other, which should help to increase the likelihood of them being opened and clicked on.
As a marketer, it’s still important to focus on providing value in your email communications with your audience. That means creating relevant content that is helpful, educational or inspiring and sending it out in drips rather than all at once. It’s also still important to ensure that your emails are properly authenticated using the standards set by Google (SPF, DKIM and DMARC) to reduce the risk of being mistaken for spam.
The New Promotions Tab
Unlike the spam folder, landing in the Promotions tab does not negatively impact your email deliverability. However, it’s still a pain for many senders who have invested a lot of time in their email campaigns only to see their messages end up in a separate tab. Luckily, there are some things you can do to make sure your email marketing emails don’t get lost in the fold.
For example, adding a custom logo to your email can ensure that it gets highlighted as one of Gmail’s top picks. This will help your email stand out in the promotions tab, even if the subscriber doesn’t open the message. Another way to call out your promotional content is by using a promotion card. The image can be customized with merge fields to include a coupon code, product description and price. This feature is only available to emails categorized as Promotions and currently only renders in the Gmail app on mobile devices.
Finally, it’s important to remember that your subscribers can train Gmail to prioritize emails from specific senders by dragging a message out of the Promotions tab into their Primary inbox. That means that, in the long run, your email needs to be better than ever to get read and acted upon. The good news is that by focusing on making your marketing emails trustworthy, relevant and conversational you can set yourself up for success.
The Future of Mobile Email Marketing
Email marketing is one of the most effective ways to reach your audience. But, it can be difficult to find the time to send your emails at a convenient time for your audience.
Gmail is a free web-based email service that was created by Google. It is used to exchange digital information/messages/files over the Internet. Gmail makes profits by advertising to its users. Although this feature has raised some privacy issues, Google’s CEO, Larry Page, assures users that their personal information will be safeguarded and annoying ads will not be displayed.
Unlike other similar services, Gmail offers multiple gigabytes of email data storage and allows users to keep their account active even if they don’t log in for nine months or more. It also lets people change their email names whenever they want without losing any messages. Additionally, it keeps logs of incoming emails so spammers can’t find them.
Gmail also has several features that make it a popular choice for businesses. For example, it supports a variety of protocols including POP and IMAP. These protocols enable users to access their email across multiple devices such as tablets, computers, and phones. Gmail also provides a secure server that protects email messages and attachments. This is especially helpful for businesses that work remotely or travel frequently. Moreover, Gmail allows business email addresses to be used for personal accounts and vice versa.
You can also buy Gmail accounts in bulk for business email marketing from PVA Accounts Buy.