Elevate your brand with 3D Logo Creation

Your business can have the best products, impeccable service, and unparalleled prices, but without the proper branding to go with it, you are only leaving untapped potential on the table. A 3D logo creation isn’t just there to look pretty. It represents something, so come with us on this journey to find out for yourself!

What Role Does a Logo Play in Branding?

Some objects you see every day take you back to a memory of a logo you may know. This is how it works; you associate an object to a logo and the feelings attached to it. A coffee bean may remind you of a coffee brand, a plant may remind you of an eco-friendly label or how an ice cream can remind you of your favourite ice cream shop. All these are examples in how a logo plays its part in making a brand identity. A logo advertises your brand. When consumers see it everywhere on products, social media, packaging and websites, they are reminded of you. A logo represents the story that needs to be told about your brand. But is just a logo enough?

Latest trends to look for

Getting the right logo for your brand is key to good marketing. Using the right colour palette, minimalistic design, maybe a 3D or on the contrary go over and beyond with your idea to bring something fresh and distinctive. An engaging and modern logo is what you need for your brand. Design trends you’d want follow:

• Simplistic Geometric Designs or Distorted Geometry: Basic geometric shapes with a simplistic touch or inspired by this, get creative and break or twist these shapes.

• Symbolism and Minimalism: With fascinating attention to detail, you can make your logos look striking. 

• Vintage vibes: Vintage aesthetics are always in fashion!

• Layered logos: Layered elements create a dynamic feeling and create an effective brand identity as compared to illustrated logos or geometric shapes.

• Glitch Effect: TikTok is the most recent example. They’ve managed to grab the attention of their target audience through this.

• Scribbles and Doodles: Another distinct design trend that creates a playful and funny image of the brand.  Amusing cartoon logos, and fast-drawn mascots in corporate branding will become common following this trend.

• Colour Gradients: Working with the right colour palette tells your vision about the brand.  Some prefer black & white logos, some go for the monochromatic approach, nude or earthy colours. However, if we look at big brands, we’ll be able to define a shift from saturated to muted colours. 

Beyond just a Logo

How do you take your logo to the next level? Will just a logo be enough? These are the questions you should ask yourself when you want to elevate your brand. Make it unique, make it memorable, make it distinct, make it a 3D logo. 3D logos add an extra dimension, compared to regular logos they make you stand out. 

2D vs 3D

3D logo creation can be complex but bring a more realistic feel to the table while 2D logos are flat and appear cartoonish. Compared to traditional logos, 3D logos stand out and create a lasting impression. If 3D logos are better, why doesn’t every brand have them? That is because of the intricate detail and complexity they come with. You cannot always translate your 3D logo on to your marketing materials, it is harder to embroider an optical illusion that’s why you see most tech companies having 3D logos, whereas with a flat and smart 2d design you are good to go. 

Creation to Animation

Your 3D logo creation wasn’t sufficient? Good news! You can animate it. Create a moving graphic to make it more dynamic and engaging. It captures attention and is a powerful marketing tool. It conveys the essence of the brand’s identity. A company’s logo is the first thing people see therefore logo animation 3D can take it up to the next level.

Why Animate It?

Here’s why you’d want to animate your 3D logo

• Your first priority is to get consumer attention. 

• It helps build brand recognition. Customers associate your animated logo with your brand. 

• Professionalism. It makes your brand look more professional.

• It provides a great margin of creativity.

• You can use it as a marketing tool for your marketing campaigns on social media, television and websites.

• Connects your logo with your brand story.

• Helps building brand loyalty by adding emotion.

• Describes what your product or service is.

• Makes your brand unique.

Get inspirations for logo animation in 3D from the best.

1. Microsoft 365: Tells the story of the shift from the Microsoft Office logo to the new Microsoft 365 logo symbol.

2. Nike: Inspire from the best. A very good illustration of motion and speed, switching between its two key representations.

3. Meta: The logo symbolizes the infinite horizons of the metaverse.

4. Figma: “With a small set of elemental shapes you can build great things of complexity.”

5. CroSwap: It targets the Cryptocurrency, Web3 and B2B market territory, the 3D animated logo looks like a magic trick.

Best Logo Animation Software to Create Eye Catching Logos

Explore these software for logo animation in 3D. make your logos hop, skip, dance, twirl or whatever you want.

• Canva: Provides free animated logo maker to tell your brand story. Get help with templates.

• Adobe Express: One of the best free logo animation software to create logos and add animation to them. Breathe life into your logos.

• Animaker: Lets you animate logos and give astonishing looks to your website, video, or presentation. This tool is mostly used for video animation, it is also one of the best platforms to animate a logo.

• Renderforest: The best logo animation software to create amazing logo-reveal animations, Renderforest offers flexible logo animation tools to create stylish animated logos. Browse and choose from multiple logo animation templates, styles, colours, and music.

• Dancelogo: If you want to make your logo dance, DanceLogo is the best free logo animation software.

• Videobolt: A logo animation maker that lets you create engaging, Hollywood-style logo animations to capture your audience’s attention.

• PixTeller: It lets you choose from their collection of pre-animated logos that you can customize as per your brand requirements.

• VistaCreate: Helps in creating eye-catching animated logos. The tool offers drag-and-drop design tools, innovative visual elements, and hundreds of logo animation template.

• Wideo: Create animated logos and increase your brand’s visibility. The free online logo animation maker has 100+ premium templates designed by professionals. 

Not all is easy

As catchy as a 3D logo is, it’s not easy to create one. Lots of time and effort goes into it. 3D logo animation is a complex procedure. It requires expensive software and bigger investment plans. It becomes hard to keep up with changing trends and technology practices. Though your ultimate goal decides what you want, 2D or 3D. There is a lot more to consider than just catching your viewer’s eye.

Your Roadmap to 3D Logo Animation

• Is 3D logo animation necessary for your brand? There’s no point in investing so much when your brand does not require it.

• What’s your brand story? Make sure you know your brand inside out.

• Search the market

• Create a mood board. Look for inspirations and ideas.

• Choose the right colour palette, typography and animation.

What to Look for in Professionals When Hiring

When you’re ready to take your brand to the next level

• Look for experience in your choice of designers. 

• Ask for examples of their work. 

• Read client reviews.

• Communicate your vision for the project.

3D logo animation can be proved to be a great marketing tool. Just by adding animation to your logo you can level up among your competitors in the market and help your brand stand out. Recognize what is important for the elevation of your brand. Create a 3D logo and animate it. 3D logo animation will help you create brand awareness and create a unique identity. Increased awareness leads to increased sales. Do yourself a favour and animate your logo, help people recognize your brand.